All-New BELIEVE! THE POLAR EXPRESS™ Experience is Coming to Manchester this Christmas Season
With the holidays just around the corner, BELIEVE! THE POLAR EXPRESS™ Experience will bring the magic of Christmas to life in Manchester this winter at the O2 Victoria Warehouse! Unlike any other seasonal event, this fully immersive walkthrough experience invites families to journey through the heart of the beloved story, following the Hero Boy and Hero Girl on a fantastical trip to the North Pole.
NOT THE TRAIN RIDE — SOMETHING ENTIRELY NEW
This enchanting Manchester production, from Warner Bros. Discovery Global Experiences, Rail Events Inc., and Plus Live Events offers guests a completely unique experience - without leaving the city. Beginning on 14th November and running through to 31st December, tickets are now available and expected to sell out quickly. Book your spot today at https://www.polarexpressbelievemanchester.co.uk.
While THE POLAR EXPRESS™ Train Ride has become a holiday tradition worldwide, and welcomed over 1.7 million riders in 2024, BELIEVE! THE POLAR EXPRESS™ Experience is a brand-new experience — no moving train, no stations. Instead, this fully immersive walkthrough event brings the world of THE POLAR EXPRESS™ off the tracks and into a hands-on environment. It's a magical adventure designed for those looking to experience the story in a brand new, up-close way.
Step INTO the Story… The experience begins in the comfort of Hero Boy’s bedroom before stepping into the iconic THE POLAR EXPRESS™ carriage as a passenger. Along the journey, guests will pass through magical landscapes including the Caribou Forest, icy lakes and a dazzling Northern Lights display—culminating in a breathtaking arrival at the North Pole.
On your way, you’ll encounter beloved characters such as the Conductor, Hero Boy, Hero Girl, and the mysterious Hobo. Get your golden ticket punched, enjoy complimentary hot chocolate and a delicious cookie, and take part in interactive storytelling and festive cheer.
At the North Pole, the magic continues:
● Join the joyful Pyjama Party
● Visit the Letter Writing Station and send a note to Santa
● Discover your fate in the Naughty or Nice Machine
● Craft a special Christmas decoration to take home
● And, of course, meet Santa himself
Photo opportunities are available throughout the experience, creating perfect moments to remember this holiday season. Kids are encouraged to wear their pyjamas to fully embrace the spirit of the story!
Tickets on sale 27th June and will range from £39.50 to £49.50, depending on the date and time selected. For exact timings, pricing, and more event information, please visit https://www.polarexpressbelievemanchester.co.uk.
A Relaxed Performance Day for guests with neurodiverse conditions will also be held on 19th November 2025.
Credentialed press members and influencers are invited to attend on opening night. Please contact Joshua Baker at j.baker@theplusgroup.co.uk to request complimentary media tickets.
About BELIEVE! THE POLAR EXPRESS™ Experience
BELIEVE! THE POLAR EXPRESS™ Experience is a fully immersive Christmas walkthrough experience inspired by the timeless holiday classic. This beyond the track’s version reimagines the journey to the North Pole as a walkthrough adventure where storytelling, interactivity, and festive wonder collide.
About Warner Bros. Discovery Global Experiences
Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.’ world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery’s Revenue & Strategy division.
About Rail Events Inc.
Rail Events Inc. is the industry leader in rail-related special events management. In 2024, the company licensed events that hosted over 1.7 million guests at 58 partner railroads in the US, Canada, UK, and Australia. Rail Events Inc. and Rail Events Productions are wholly owned subsidiaries of American Heritage Railways, which is the premier operator of heritage railroads in the United States. BELIEVE! THE POLAR EXPRESS™ Experience is one of the latest creative adaptations inspired by this iconic property.
The Plus Group
Plus Live Events is the latest venture from The Plus Group, a creative powerhouse with over 30 years of experience delivering high-impact design and production solutions. As a sister company of The Plus Group, Plus Live Events extends that legacy into the world of live experiences—specialising in immersive, story-driven events that captivate and inspire. With the addition of dynamic new team members, the company has proudly launched Believe! THE POLAR EXPRESS™ Experience—a large-scale, immersive theatrical journey created in collaboration with Rail Events Inc. and Warner Bros. Discovery Global Experiences. This exciting new chapter signals a bold move into the immersive entertainment space, blending creativity and storytelling at the highest level.
THE POLAR EXPRESS and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s25)
Based on THE POLAR EXPRESS book and characters © & ™ 1985 by Chris Van Allsburg. Used by permission of HarperCollins Publishers. All rights reserved.