Who's Behind The Magic?
Warner Bros. Discovery Global Experiences
Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.’ world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more.
WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store.
Plus Live Events Ltd.
Plus Live Events is the latest venture from The Plus Group, a creative powerhouse with over 30 years of experience delivering high-impact design and production solutions.
As a sister company of The Plus Group, Plus Live Events extends that legacy into the world of live experiences—specialising in immersive, story-driven events that captivate and inspire.
With the addition of dynamic new team members, the company has proudly launched Believe! THE POLAR EXPRESS™ Experience—a large-scale, immersive theatrical journey created in collaboration with Rail Events Inc. and Warner Bros. Discovery Global Experiences.
This exciting new chapter signals a bold move into the immersive entertainment space, blending creativity and storytelling at the highest level.
Rail Events Inc.
Rail Events Inc. is the industry leader in rail-related special events management.
In 2024, the company licensed events that hosted over 1.7 million guests at 58 partner railroads in the US, Canada, UK, and Australia. Rail Events Inc. and Rail Events Productions are wholly owned subsidiaries of American Heritage Railways, which is the premier operator of heritage railroads in the United States.
BELIEVE! THE POLAR EXPRESS™ Experience is one of the latest creative adaptations inspired by this iconic property.